Campaign / Art Direction / Identity Client: Brunel International gency: CONSPIRACYSINC / Begin Amsterdam www.brunelsailing.net
We were responsible for communicating and activating Brunel International’s participation in the 2014 – 2015 edition of the Volvo Ocean Race. We created a campaign to engage Brunel employees and fans around the world to support the team in the world’s most prestigious sailing event.
Get On Board was a campaign that allowed fans to follow the team during the nine month long race. Creating online and offline content, events and experiences for supporters to participate and follow. A highlight of this project was to travel to New Zealand with photographer Jimmy Nelson to photograph the sailing team in his unique and personal way.