VR Brand Film
Client: Coty
Agency: Sinc
VR brand experience to support the launch of the new ‘Burberry Her’ perfume. Common London trademarks such as the Tube, double-decker buses and red telephone boxes were combined with other Burberry brand touch points such as the print campaign, tartan, monogram and logo. For example, the Burberry was subtly formed from the drainpipes and frontages from traditional Belgravia housing. The pink ribbons, that are wrapped around consumer packaging, act as your guide through the London Streets and into a park, where at the end, the perfume bottle appears showering the perfume ingredients over the viewer.