Concept / Identity / Art Direction / Exhibition Design
Client: Mohammed Bin Rashid Centre For Government Innovation
Agency: Sinc
The ‘Edge of Government’ at the World Government Summit, Dubai. Is an annual exhibition format aimed to inspire visitors, often public officials and key governmental decision makers to think in new and counter-intuitive ways about how to solve the most pressing public challenges of our time.
We created the theme and storyline, visual identity and art direction for the overall experience, spatial design and the individual case exhibits for the 2019 edition. Our theme ‘Powered By You’, was translated into a dynamic and responsive projected experience where moving ‘power lines’, an abstract reference that represents the idea of the positive power that each of the government figures and policymakers have within to enact positive change within their sphere of influence.